coke reveals new green packaging
all images courtesy of coca-cola
coca-cola revealed their new plastic bottles made from recycled plant materials will soon hit shelves in north america. the new bottles will soon be used on the coca-cola classic and dasani water bottles and are already in use in denmark. the bottles are made from up to 30% plant-based waste materials and are 100% recyclable. the aptly dubbed plantbottle packaging is made the by-product of sugarcane processing in brazil. while the bottles will contains up to 30% plant materials in north america, the danish version has about 50% recycled material and 15% plant material. coke hopes to eventually make 100% plant based plastic bottles.
following the announcement, we came across designer harc lee’s coke can concept that takes a similar sustainable approach. instead of wasteful inks on the can, lee’s design uses embossing to brand the aluminum can. this saves countless liters of ink and helps make the recycling process easier and less intensive.