the comme des garcons shop 'red' opened in april 2001 was designed by shona kitchen, abe rogers and rei kawakubo ...............................................

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the comme des garcons 'red' shop
paris, 54 rue du faubourg-saint-honore


'red is the new black'
pimento red for the ultra-long acrylic counter that runs
against shiny scarlet fiberglass walls.
'red is as strong as black,' rei kawakubo says,
'black is no longer strong and has become harder to use.
red looks most beautiful in fiberglass.
making a shop is like making clothes:
you need to excite and energize people.
there has to be the same shock and sense of surprise.'

chili-pepper red for the 'chill out' zone
- an empty box of a room where red cube seats glide by
remote control across the floor.

rei kawakubo told us only
<we want the shop to express our spirit>, but at the time,
she was fascinated by the word 'mechanic,'
so we took that as our base and added a 'kinetic' element,
which is the motif that runs through our work,
to give rise to this space.
the red fiberglass box moving around within the
space could well be described as a 'dancing cube'
says abe rogers.
'people tend to view our works as humorous,
but in the process of building the design,
we take our projects very seriously.
we consider the design process to be a critical element.'
the shop was designed by abe rogers, son of the architect
richard rogers, in collaborationwith his partner, shona kitchen,
at the british-based KRD.

rei kawakubo worked with another english design duo,
'red wave', who created the fiberglass skin that leads on
to white-painted walls.
kawakubo herself came up with the design concept,
and called on her long-term architectural collaborator
takao kawasaki.



see a short biography of rei kawakubo

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see also the paris commes des garcons
perfume shop

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'chill out' zone in the comme des garcons shop




a view in the comme des garcons shop 'red'




the comme des garcons shop 'red' in paris




KRD, shona kitchen and abe rogers