italian digital: simone biffi, mirco pasqualini, nicola stumpo. the italians were latecomers to the brave new world of digital design ..................................

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simone biffi


simone biffi (22)
has a technical diploma, but has always loved drawing.
he originally worked in construction in his native town
bergamo, but then he discovered a world which wasn’t
subjected to the laws of physics and has been involved
in web design ever since.
he now collaborates with communities like ‘designiskinky.com’,
‘k10k.com’, ‘surfstation.lu’ and for the past three years
he has been art director with ‘inferentia’, a new media
agency in milan, whose clients include alfa romeo and
ferrero.
this last year biffi won the' bardi web award',
the 'mediastar internet award' and the 'internet key award'
and was invited to show his work entitled
‘chaos & communication’ at the 10th biennale of artists
in sarajevo.

his personal work is not limited to esthetic research.
he tries to find a simple communication within complexity,
while focussing on experiments to countert the proliferation
and omnipresence of confused and redundant expressions.

'people don’t need many more services,' says biffi,
'but easy concepts and a familiar ambient.
antiweb (his latest work) is not a war against the web.
it is a pretty unusual way of understanding navigation,
a way of experiencing an experiment.'
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personal site : http://www.troopdesign.com
agency : http://www.inferentia.it
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simone biffi



design by simone biffi, 2001



design by simone biffi, 2001



design by simone biffi, 2001