Alphabet

Alphabet by Paradisiart. from italy

designer's own words:

Anticipation is the ability to bring the future into the present.

Things need to be sought in order to be discovered, and we call this journey “knowledge”.
Through knowledge we learn things that were once unfamiliar to us, and this is why we have symbolically featured children as the key figures of the Anticipation concept.
Discovering something means generating it, and among many ancient cultures God was the one who created, uttering the names of the things he created:

“When the sky above and the earth beneath had not yet been named, nothing existed ....” Enûma Eliš [Babylonian creation myth].

Names are what make things real, because they wouldn’t exist without a name, and so every word is the archetype of each new piece of knowledge.
Alphabet is an educational project in which the profound identity of objects is revealed through language.
With Alphabet, the knowledge of objects is recounted at the very moment of their birth: when Sign and Meaning have not yet been divided into two independent entities.

Anticipation begins with “A” and “A” is the first letter of the Alphabet.

A is for Alphabet
Alphabet
C is for Chair
Alphabet
C is for Chair
Alphabet
C is for Chair
Alphabet
B is for Bookshelf
Alphabet
D is for Desk