designer's own words:Boo bag is a reusable grocery bag design made of highly sustainable bamboo fabric. Unique qualities that set boo bag apart from any other grocery bags in the market are its consideration of user scenario. Up until now reusable grocery bags had not provided users any elegant means to keep them in a tidy manner while they are not in use. Boo bag makes use of small piece of bamboo tree as a container to store its fabric body. This bamboo tree casing adds elegant mobility and definite presence to empty reusable bag, encouraging people to bring it with them all the time. The bamboo casing works as a fashion item expressing user’s eco friendly life style. When grocery shopping, the bamboo casing works as a handle and provides comfortable grip for user’s hand.