changing drawings: Moleskinerie_InfameStudio - designboom

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moleskinerie logo

name of design: changing drawings: Moleskinerie_InfameStudio
design by: marta brinchi giusti from spain

Logo

Concept

Construction

Typeface

Color & Content

Result

designer's own words:

moleskinerie base concepts: initially “moleskinerie” understands the word as all the customs, traditions, events,artists and themes that are related to this class of notebooks in particular. this way you can find different concepts that may define a moleskine notebook or the “moleskinerie” around it. thousands of users thousands of presentations: at first, it should be noted that the terms or uses that occur in this type of notebooks is as diverse and as countless as the number of users of this brand and will never be the same result in two moleskine notebooks. the diversity of content in the notebooks has no match and is totally noticeable. in addition, users can recognize moleskine original notebooks, given its very traditional presentation can be summarized in two formal elements: black cover that forms a rectangle with two of its rounded corners elastic closure that passes through the cover in a linear way (this is very important to note because there are very few notebooks on the market that use the same system) three basic start points: finally include the unique simplicity of moleskine notebooks. a simple design and fully functional. in short, it takes into account these concepts: variability shape: rectangular two curved corners and midline simplicity logo construction: it starts from the construction of a grid with dimensions similar to those of amoleskine notebook that, in this case, are 36x24 square units. readability: the typeface chosen for this logo is the akzidenz grotesk bq in medium font-style thanks to its simplicity and high readability at different distances. lots of users, lots of colors, lots of writIngs, lots of drawings: in this logo the color of its elements is unlimited as long as they respect the composition and shape of these. in fact, the contents of the rectangle logo can also be changed to an image related to moleskine notebook pages with his drawings and writings. this last case is thought for special occasions that the moleskinerie blog want to celebrate and all kinds of applications that want to implement. it is possible to use a jquery or javascript tool to change the logo by itself.

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