designer's own words:The customizable radiator allows the user to simply adjust it to her or his needs. How often have you searched for a place to dry your underwear or your kitchen towell? The cover is hold with 4 screws on the radiator, easy and simple to change. Differnt patterns can be adapted to the rooms athmosphere. You change the cover as often you want, your heating system remains the same. So the actual product stays alive, but seams to be new!