fiat 500 everywhere concept store - designboom

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500 EVERYWHERE

name of design: fiat 500 everywhere concept store
design by: marcello martino from uk

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designer's own words:

I have designed a Fiat 500 concept store promoting the Fiat ideology that the 500 is a car for the masses: fun, stylish and accessible to all. The store has been designed to work in any number of major cities, and showcases the history of the original 500 through to the new 500 by various display areas, showing the model's sporting background, social relevance and '500 ology'. This is not just a gallery where customers can fall in love with the 500 but also a sales point where people can aid in the final design and purchase their chosen auto. There are three main areas in the showroom:- The welcome area which will encourage people to 'come in and join the fun as the fiat 500 is for everyone' incorporating customer seating and merchandise display areas. A display area, which includes an area, dedicated to the Abarth 500 where customers can learn more about the model's racing history and make a purchase. The 'concept lab' where you will be encouraged to take an active role in designing your car, taking inspiration from the history wall and viewing a digital countdown to the launch of the new 500. Marcello Martino

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