Apr 17, 2013
Oct 29, 2013
page by page
Nov 05, 2011
ashinome kindergarten project in kesennuma,tohoku
Oct 22, 2014
fibonacci shelf
Jan 03, 2013
competition results
in collaboration with the LEXUS, JAPAN

2612 designers from 77 different countries participated
Dare to Dream Design Awards
in collaboration with Melco Crown Entertainment.

1953 participants from 92 different countries participated
DEUTSCHE BANK - Future Banking

in collaboration with Deutsche Bank.

2083 participants from 84 different countries participated
OAKLEY Disruptive By Design
european design competition
in collaboration with Oakley,

1418 designers from 22 different countries participated
Lexus Design Award 2014
in collaboration with the LEXUS, JAPAN

2613 designers from 87 different countries participated

your way to coway

jul 14, 2006
fruitree by chia shee loh from singapore

designer's own words:


Fruitree is a fruit display/storage unit that seeks to engage the users. By doing so it tackles the ‘out of sight, out of mind’ scenario whereby fruit purchases are often left forgotten till they spoil in the refrigerator. An advanced oxidation air cleaning technique is employed to release oxidizing particles to suppress mould/bacteria growth and organic compounds around the display unit to provide prolonged storage life for the fruits. The subtle reminder that the fruits come from trees and not from crates and plastic wraps provides an emotive quality that enhances the fruit eating experience.


fruit tree concept

fruitree details

    comments policy
    login with designboom
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.