page by page
Nov 05, 2011
Oct 29, 2013
Apr 17, 2013
ashinome kindergarten project in kesennuma,tohoku
Oct 22, 2014
en bloc
Nov 09, 2011
competition results
in collaboration with the LEXUS, JAPAN

2612 designers from 77 different countries participated
Dare to Dream Design Awards
in collaboration with Melco Crown Entertainment.

1953 participants from 92 different countries participated
DEUTSCHE BANK - Future Banking

in collaboration with Deutsche Bank.

2083 participants from 84 different countries participated
OAKLEY Disruptive By Design
european design competition
in collaboration with Oakley,

1418 designers from 22 different countries participated
Lexus Design Award 2014
in collaboration with the LEXUS, JAPAN

2613 designers from 87 different countries participated

ceramics for breakfast

jan 19, 2007
glide by george watson from uk

designer's own words:


There has been little development of the toaster since the start of the century, whilst other appliances have developed and improved incorporating new technologies and thinking, toaster have remained relatively untouched. When the toaster was first invented eating toast was a social activity that took place on the breakfast table, these days toasters have been relegated to cheap plastic objects hidden away in the kitchen landscape.

This toaster is designed to engage the user, re-invigorating the social context of toasting by questioning everything about what we toast with today. I was also keen to make playful object to be proud of having on your breakfast table. Slip moulded bone china allowed me create this intricate and sculptural form, but also provided the material longevity that I required.

This is a toaster that brings life and joy to a stagnant domestic appliance, and iconic object for the home.

in use

how to use

how it works

  • I love this toaster ! Where can I get one?

    Sandy foster says:
  • Where can I get my hands on one? I am in love!

    Cassandra Moloney says:
  • Want one! will it be available to purchase?

    Janis says:
  • How long does it take to toast the bread? And is just a concept idea, or are they available? If available, where? I very interested in this, I think it is a new idea for the toaster, just concerned on how long it would take to toast each piece of bread. Email me a response please.

    Chanda Welch says:
  • I would like to purchase one

    Alicia says:
  • Is it available to be purchased anywhere?

    Jen says:
  • I love this toaster! Where can i purchase it from!

    Tammy says:
  • i would like to purchase this, can you plase provide deatils on where i can buy it

    Dana says:

    Kimmers says:
  • I want one!!! where can I find one?

    Susannah says:
  • It’s not american made. I’m guessing europe by the looks of the plug on it.

    kris says:
  • Where can I get one, on line?

    aloysia says:
  • Sadly, it is a prototype only. I worked with George a few years ago with a mind to developing the concept but I believe he is now working on other projects. A shame as I loved the concept.

    Martin says:
  • Do you make an Aussie plug version of this Magnificent toaster?
    Cheers deb

    Deb says:
  • shut up and take my money!!!!!

    Suzanne says:
  • Where can I buy one?

    Luci Hill says:
  • Brilliant idea. Very sad that it is just a concept and not available.

    Lin N says:
  • Has anyone who has left the comments above ever found out where to buy one of these? If so, where and for how much? I’m finding it hard to buy it anywhere online but I WANT IT!

    Amber Sparks says:
  • With less heating elements this would require less electricity?
    Great for RV owners with limited power and less space. I want one.

    Dave Mac says:
comments policy
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.