designer's own words:
"I wanted to create a piece of furniture that makes a connection between simplicity in design and simple gestures in human relationships - like hugging your loved one for example. The result is HUG - an armchair designed especially for you and your significant other ... You can sit together for hours hugging each other without causing damages to your legs :) The organic HUG silhouette conveys a clear message - being a bit closer to the other. Even when your beloved is away, HUG's design allows you to have a convenient videochat... or to simply spend some time hugging your pet while you are waiting for him/her.
HUG – 1

HUG – 2

HUG – 3