designer's own words:it is all about moleskine. they're moleskinerie. a sort of neologism to point out everything which can cause a sudden inspiration, a brillant idea, a fabulous thought. everything lies in this old-fashioned sketchbook, now in its modern online version, everything lies between the lines. this is why i worked with an old-style typography, which keeps the history of the brand and underlines the suffix. inspiration really lies between the lines, i graphically stressed it, you have to be ready to see and understand it, it is never immediate, it needs research and thinking. colour palette is finally inspired by main moleskine users: designers, architects, fashion stylists, writers, etc.