designer's own words:Get your inspiration, get your Beck´s in the KEYON. You are a person who don´t want to leave things by coinsidence? You love luxury? You are between 25 and 45 and always in search of the latest fashion fad? Then the Beck´s KEYON is your first choice. In this lifestyle club the beck´s key is getting a cult. It plays the main part in the whole scene. On the 20m long leather sofa you can chill in a very special atmosphere; here you can make friends, smooch with someone or just enjoy the view through the big panorama window. More in mood to dance, you can do this on the dancefloor under the three dimensional turning Beck´s key which gives a very dazzeling light. Whatever you wanna do: the beck´s bottle is always with you: It gives you the feeling to be a member of the Beck´s KEYON. To be in the KEYON is like to exist in a fiction. The oblique shape of walls gives the club a very smart and stylish atmosphere. In the KEYON nothing recalls to everyday life! This Beck´s outled is spread in metropols all over the world. It should be built as a single building, placed in an aera where you can have a panoramic view.