La Vaca...Muuuuuu ! - designboom

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THE LAUGHING COW'S 90th anniversary

name of design: La Vaca...Muuuuuu !
design by: hugo galvez from mexico

designer's own words:

LA VACHE QUI RIT Out of the name, we can get that "La vache qui rit" is not a conventional product , not just a cheese , but a cheese with personality, and that's exactly what we intended to reconstruct with our designs; the joyful and mysterious personality of a cow that laughs. We got inspired by the simplicity of the logo for the brand's ninety anniversary of the brand, the minimalism became a central topic in the creation of our three proposals; the minimum of color, the minimum of lines and contrasts, but always searching for an explosion in the combination of the iconic elements, organizing a birthday party for a cow that was born in france to conquer the world. I think that our little cows and cheeses can talk by themselves, cause they are alive , aliveeeeeee!

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