designer's own words:-Target market: game, animation and professional users -3D Hologram images provide more accuracy and enhance workflow. -The angled OLED display shows the current open windows concurrently. It enables user to quick access to desired window, while monitoring all of them at the same time. -The scroller/zoom pad has been designed separately beside the multi touch pad. So it prevents disrupting workflow which is caused by looking for buttons or active area on touch pad.