designer's own words:The basic idea of looop is a loop. It only consists of a through-going pipe, which is devoured in itself. Due to the fact that the shape of the radiator isn´t extensive, you can put some clothes, for example socks, on it and dry it very fast. The pipe is 17 meters long and creates wherethrough a very big surface (approx. 1 m²). The heating element can be installed horizontal or also vertically on the wall. The Themostat is attached at the top corner, so you can adjust very easily and comfortably the amount of heat. It is also thinkable, that looop could be made out of ceramic and heated with electrical energ.