designer's own words:With the development of the competition away from the idea of a traditional logomark we asked ourselves how logos will evolve under a digital-only environment. We believe that digital logos freed from the restrictions of having to work across various printed media no longer need to be static. Widespread adoption of touchscreen technology has changed our relationship with what we see on-screen. Now it is not necessary to have an intermediary between ourselves and on-screen content, now we can reach out and touch what we see in front of us and it responds back to us in return. The relationship between ourselves and digital content has changed, it is now interactive, intimate, personal. It was in this context that we designed the Moleskinerie logo. Using the Moleskin logo as a framework we created the additional lettering of Moleskinerie as an interactive element. This customisable template has been designed with aspects of Moleskine notebooks in mind: The rounded corners; the soft 'v' shape created by the curve of the pages from the spine; and a nod to the page ribbon. The lettering has been outlined 50% black so that it drops back from the main Moleskine logo and with the aim to impel people to bring it to life - just like in a colouring book. We envisage each day the user visits the Moleskinerie site he/she is automatically equipped with a new brush when they come into contact with this part of the logo. This way each time they visit the site they, through touch or cursor, become intimately tied with the ever-evolving design of the logo. Once people have become familiar with the logos ability to be readily adapted and personalised, we see a new facet being introduced to the site where users can download the '-RIE' template of the logo and then have complete freedom to creatively mould it in whichever way they see fit. This can then be uploaded again for them to display on the website or share in a central bank for others to use. Therefore just like a Moleskine notebook, the Moleskinerie logo will provide the frame and the user its uniqueness.