designer's own words:Now, water is sold with being cut of capacity of 50ml from original capacity, 500ml. The rest water of 50ml is collected and supported to countries which has the problem of lack of water. And we help customer can understand and sympathize visually and easily by sticking extra message label. As the space of cut water, we help customer to know how we use the cut water accurately, by sticking the message label. A draft of water we don't consider importantly is very valuable to save life of one kid who lives in the country of lack of water. This undertaking for supporting water leads participation and communication to customer, by using the message label newly with cooperating with other global companies. At the last, we can support the water, by controlling amount of water in the water bottle and sticking the message label on every bottles of drinkable water. "The water you don't drink can save the life of kids who live in the countries of lack of water.