designer's own words:i love simple things: it is easy to notice them, it is nice to appreciate them, it is pleasant to remember them. since simple things have natural harmony, i think that a simple logo is naturally versatile. colours or b/w, reversed, large or small... no matter: you can print it on a small white pen or on big black messenger bag. on this new moleskinerie logo you can easily read the original brand (moleskine). since moleskine products are related to writing/drawing, a pencil appears: it underlines and emphasizes, and leaves a mark as you can "leave your mark" using moleskine products.