designer's own words:The 'Molskinerie Sketchup' logo concept explores the variety and creativity of the legendary Moleskine notebook! Made up of product illustrations based on those found in official Moleskine catalogues and on packaging, the logo celebrates the notebook in all it's various shapes, sizes and colours. Careful tweaking of the copperplate 'MOLESKINE' lettering combined with sketchier 'ERIE' letterforms expands the traditional "Moleskine" logo. Instead of creating a single, flat logo; This concept allows various standard elements to be combined to create many different logo variants on the same theme. Different combinations and styles also enable the creation of special edition logos to celebrate special events and new product lines. This way the logo can evolve and change over time as needed, adding interest and variation to the blog's ongoing appearance. 'Moleskinerie Sketchup' is a detailed, interesting and innovative logo concept that will easily feel at home on the masthead of the greatest notebook blog in the world!