designer's own words:"Take your lemon and clean with it!!" user can open by one touch without opening the tap. With the measure cup the user can control the product quantity in a more natural way. they can measure the right quantity by one step using the scale on the lemon! there are diffrent kind of masure cups with diffrent fruit,leafs,flowers. according to some consumers the shape was too tecnologic, so we made it a little bit more feminin.