designer's own words:Pluck n Cheer With Beck’s Beer The experience The young person enters into the bar, which has an appeal from the very entrance. The person steps down through the black band into the sitting space, raises his/her arm into the beer bottle cloud, grab and pluck the bottle. Because of the black band there is a tendency of the people to spread across the space and keep the eye contact with each other. And it is natural, eye contact encourages more socializing. I call the experience- Pluck and Cheer ! The person walks down and makes a choice of either sitting on the barstool near the serving table. These retractable bar stools are actually made with form taken from Beck’s logo- The Key.