designer's own words:We decided to re-invent the beck’s creative thinking ad campaign...'reveal the drinker' and have extend this so that the drinker is able to manipulate and adapt their environment so they get what they want from the experience. Reveal the space creates is a changing versatile environment, which can be a club/dance floor or a pub/bar/restaurant, and chilling area therefore is adaptable enough to be intimate or extremely social. We have created a multi-functioning space for beck’s drinkers who are naturally creative and enjoy manipulating their surroundings. These people will use the space in many different ways depending on how they feel and who they are with. The design allows for social gatherings and when full becomes almost a banqueting hall with everybody sitting together, and enjoying each others company, rather than in separate ‘clicky’ groups.