say cheese - designboom

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decontestualising

name of design: say cheese
design by: james rowe from uk

On and Off positions

Say Cheese Light construction

the free esxchange of camera batteries

designer's own words:

This piece is about trying to convince consumers that the responsible re-use of resources is the way forward for sustainable design. just because a product has come to an end of its useful life in one context, this does not mean it cannot be reused in another. its main point is not the re-use of the cameras disposable circuit board, more that the battery inside the camera is disposed of only half used.

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