shift - designboom

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green design for humans

name of design: shift
design by: yong jin kim from korea

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designer's own words:

Although groceries that are frequently used in daily life are limited, refrigerator doors are indiscreetly opened and closed, leading to user inconvenience and unnecessary waste of energy. When the refrigerator door is opened, cool air flows out and warm air flows in according to how wide the door was opened, resulting in increased use of electric power. A change has been made simply to the form of the partition between the refrigerator and freezer to create another small refrigerator located at a height that ensures easy access to objects inside. Users can store frequently-used groceries in this space, and conveniently open and close the door of the small refrigerator to take out and put in groceries. This enhances user convenience and, above all, prevents the outflow of a considerable amount of cool air, thereby saving energy. The exterior, which performs its natural functions, enhances efficiency in the use of space, and embodies minimalism, the biggest recent trend in industrial design.

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