designer's own words:This cup can be used by anyone and anytime. A person spends around a half of a year of his lifetime drinking tea and coffee. People spend hours talking with friends over a cup of tea, watching television while enjoying their favorite drink. Go to cafes and restaurants, pubs and eateries. This cup adds something extra to this kind of activities. When simply staying just a cup it becomes a small interactive device that receives instant messages, shows time, sends small messages back, works as a control,alarm clock or just a game center. Communicate with others not just with words but with images. Cup has screens on both sides that will show identical picture. Select the "face" using touch censor which is located on the handle on the cup. And a person next to you will see your emotion . Cup can be customized from any other wireless devise to match your live stile. Personalize your picture, change controls , add something that different. * While watching TV chose a "mood" holding you cup and it will be send to your PC and later to TV broadcaster to know your opinion about the show. * Unique picture for every family member. * Cafe manager. Give your customers more choices. Add drink names on cups, inform about bills and know when your customer wants more drinks. Show different advertisement on cup screens. * Inform your workers that lunch break is over. Receive their angry comments.