designer's own words:In this in-store point of sale design a twister expresses the cleaning power of Buena Vibra. A twister is interesting to approach from all sides. It attracts people from far away, because of its height, but when closing-in the shape of the twister draws the consumer’s eye to the packages. The display carries a content of 416 packages and is 3.2 meters high. On top it is 2.5 meters wide and at the bottom it is 1.5 meters wide. The flexible rings, made of sheet material, have a high gloss finishing with fresh colors to give the display a clean overall look. An even more spectacular and dynamic effect can be accomplished by using a little fan that makes the twister swivel around its axis!