watch out for earth, watch out for us - designboom

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green design for communication

name of design: watch out for earth, watch out for us
design by: junho lee from korea

bicycle version watch

car version watch

illustration

designer's own words:

What is the most efficient ways of exposing the campaign in daily life? It is the wrist watch. Unlike other wrist watches, this wrist watch has a special minute hand. At the tip of the minute hand, people can find a bicycle or car. As times go by, it moves, so it contains the meaning of our action of riding car or bicycle. In front of the watch, people can find illustration which describes seal family. Like polar bear, seals are also losing their lives because of global warming. There are two different versions. At a bicycle version, a seal family is enjoying their fishing. Because riding a bicycle helps lower the temperature of the earth. Seal family's blue color also means the earth is getting cooler. On the other hand, at a car version, seal family is losing their livelihoods because all icebergs is melting away, Its red color means that the temperature of earth is getting higher due to riding a car. I want to deliver the danger of global warming by showing animal family losing their livelihoods by reason of human beings. And Who would be next?

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