designer's own words:The logo summarizes the spirit, that the Moleskine brand involves. The pencil is an essential tool that is suitable for recording sketches and ideas and also a marked symbol. The lightbulb is a powerful symbol, which refers to the multitude of flashing ideas while designing. The spiral points the way, which we pass while we are sowing on a paper our ideas. The typography and the three symbols combine in a visual sign which is easy to remember and advertises the Moleskinerie brand.