where the idea begins - designboom

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moleskinerie logo

name of design: where the idea begins
design by: norbert mayer from hungary

brand system

logo design

logo typeface

color palette

stamp view copy_0_moleskine_video.swf

logo presentation

designer's own words:

The logo summarizes the spirit, that the Moleskine brand involves. The pencil is an essential tool that is suitable for recording sketches and ideas and also a marked symbol. The lightbulb is a powerful symbol, which refers to the multitude of flashing ideas while designing. The spiral points the way, which we pass while we are sowing on a paper our ideas. The typography and the three symbols combine in a visual sign which is easy to remember and advertises the Moleskinerie brand.

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