designer's own words:the main concept of the design is to show philosophically enhanced formal and loyal commitment with the moleskine. typographic letterform is based on classical and sophisticated symbol describing information of the legendary memories from the moleskine’s business. according to the powerful abstract visual structure, it works greatly for various applications in manufacturing process. the secondary identity is a part of the notebook’s functioning with layout and structure of label for the product in commercial aspects. It is also unified with different categories from types of notebooks. the presentation panels address a couple of primary examples, however it is not limited to explore any type of manufacturing concerns, and/or apply different products beyond the moleskine’s notebooks.