benjamin hubert: plicate for nava

‘plicate’ by benjamin hubert for nava all images courtesy of benjamin hubert

british designer benjamin hubert has sent us images of ‘plicate’ a wrist watch with its increments embodied as three dimensional faceted surfaces. developed for italian accessory company nava, the three interior depth replaces the conventional 2D graphical display of time modeled after pleats found in paper fans. the surface is detailed in the underside of the polyurethane strap to allow the flow of air between the band and the user to prevent the build up of sweat.

the design is a study into a new typology of wrist watch and the challenge of convention through its strap closure. the traditional buckle fixing is replaced with an asymmetrical ‘clasp’ connection found more commonly in joint bands. it allows for a tactile experience when on the user but commands a distinctive silhouette when displayed in the stores, differentiating it from the crowded timepiece market. a geometric language can also be found in the detailing of the needles with a double length second hand to create an aesthetic element. currently, this piece not used by the majority of analogue clients, by multiplying its measurement, the arm becomes a distinct item of decoration.

‘plicate’ is the second collaboration between nava and benjamin hubert on show during the 2012 salone del mobile.

developed in four color combinations

wrist watch with faceted dial showing the increments of time

detail of clasp

detail of band

prototype construction

paper models

sketches

designboom has received this project from our ‘DIY submissions’  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here