dear design: munich shoes in santiago
oct 11, 2012
dear design: munich shoes in santiago


munich store design by dear design
images © felipe mardones

placed in the new costanera shopping center in santiago de chile, munich, the fashion and sports footwear firm,
is opening its second boutique. developed by barcelona-based dear design, the project conception builds up light
and open space to exhibit the company shoe collection. the arrangement immerses users in a sort of ‘arena’
– understood as a stadium–, a area flooded with illumination and framed by a hanging metal structure.

visitors enter the store from the street: from the outside chaos to a sensibly organized space. in the boutique, there is no 

differentiation between display window and display furniture, as it is all combined in one only piece that spreads
throughout the walls of the space. 

the arena is shaped by the metal structure, a second skin that surrounds the existing container without touching it,
as if it was flying or hanging from nowhere, and also acts as the footwear support. the shoes are disposed inside the
voids between white organic tubes without noticeable supports, as if they were also flying with the rest of the structure.
the architecturally fractal design is based on infinitely repeated x’s, the brand’s symbol, down to the last detail:
the supports, the backstitching on the skin on the bench and the counter, and the system of catches – always performing
different functions.

the simplicity of this project lies in saving materials – only sheets of glossy white lacquered iron for the perimeter structure,
corian for the interior lettering, a barrisol stretched ceiling for lighting, white polyurethane resin with glossy varnished
finish for the floor, and white skin and iron sheets for the furnishings.


interior view


interior view


interior view


interior view


interior view


interior view

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication.
see more project submissions from our readers
here

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library