‘intelligent creativity’ by alfredo häberli alfredo häberli at the ‘intelligent creativity’ launch event on 29 may 2012, copenhagen, denmark all images courtesy of intelligent creativity

zurich-based designer alfredo häberli has created a capsule a print for danish fashion company ‘intelligent creativity‘. the exclusive series of t-shirts and sweatshirts for men and women is part of series where different designers are invited to to visually reflect their notion of intelligent creativity. danish studio oeo is the lead on the project which is entirely driven by the creative desire to design a
 100% custom product. everything from the development of the motif to the cut, to the choice of material and dyeing of the fabric reflects this complete dedication. the collaboration also includes 3 different limited edition prints from schäfer gallery in copenhagen, denmark.

‘to me intelligent creativity is about creating design with meaning. i envisioned all houses being fitted with rooftop water tanks so they could become self-sufficient.’ – alfredo häberli

intelligent creativity capsule collection by alfredo haberli t-shirt with artwork by alfredo häberli

intelligent creativity capsule collection by alfredo haberli limited edition print by alfredo häberli