examples of these three products can be seen > here < for your reference
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your design should fall into one of the following 2 categories,

CATEGORY 1. in-store point of sale design:
create an atmosphere that will emerge consumers into an irresistible shopping experience.

CATEGORY 2. packaging:
your design must fall into at least one of the following sub-categories:

adjacency:
the design may be a new product form that offers a different benefit or includes a new function.
promotion:
the design may consist of any sample product or package form to attract consumers,
to experiment and generate their first use. possible product forms may include one-dosage applicators,
dischargeable applicators, aroma samplers, etc...
reusability:
the design may be repurposed, in order to offer the consumer an extended use of resources.



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02 – awards
- in-store point of sale design:  $4000 USD.
- packaging: $4000 USD.
the organizers will assign honorable mentions to other projects
(beyond the winner in each of the categories) that will be considered particularly meaningful
for aesthetic, functional or technical reasons.
PROCTER & GAMBLE undertakes, in the event that it uses for production one of
the designs submitted for the contest (wholly or in part), to pay a
one-off fee to the designer of $2000 USD.
this does not apply to the 2 winners, their fee is the prize as written above.
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PROCTER & GAMBLE will develop and make available to media internationally a press kit about the results.
and as always
designboom will publish an exhaustive results report.




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03 – the jury is composed of
under construction
the jury members will consist of 'big names' from the world of design




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04 - design criteria
designs will be judged on:
- innovation of the concept: is this design a breakthrough?
- relevance to the low income consumer: how will this design make his/her life better?
- value optimization: is this design financially viable?
- sustainability

recommendations:
ask yourself, how can you make the difference in the cleaning market?
talk the consumer, understand his/her needs. what does he/she want?
explore new forms, materials and trends.
explore the latest technologies.
go beyond what people are familiar with.




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05 – registration deadline
application registration will be accepted through september 20, 2007.




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06 - registration
registrations are open now, please fill in the form.
teams register with one name only
- when submitting works you should add all team member’s names.
(there is a maximum enrollment, registration may close prior to that deadline)
! registration closed !




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07 - submit your entry / entries
whether you're an individual or group, you can submit max.3 works.

for each work you will be requested to supply:
1 - up to 3 files (images or a composition of more images) of your project.
please note: use only .gif, .jpeg, (72 dpi) max 100 kb each file, RGB color mode.
image size max 600 (width) x 700 (height) pixels.
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if you are not able to reduce the size of your file please see
the tutorial on how reduce the size of your file with photoshop.
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( the original high-resolution image(s)
will be requested if your work is shortlisted )

2 - explanation of ideas
a brief description of your work.
(english text only, explanation is expected to be concise)

3 - you will be requested to accept the competition guidelines
(competition guidelines:
projects participating to the competition, must be original works.
projects must be free from copyrights and any kind of obligation.
the design shall not in any way infringe any third party’s right,
including but not limited to copyright, logos, trademark, trade names,
or other proprietary rights of publicity or privacy.
only entries with a declaration of authorship are accepted !)
! submission closed !




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08 – deadline for submission of entries
works can be submitted through september 30, 2007.




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09 - copyright
any moral and paternity right regarding the project sent in for
application is designer’s property.

however
by submitting a design in the competition, the participant agrees to provide
PROCTER & GAMBLE with the right of first refusal to the exclusive use of the design.
this option is valid for 6 months after the competition ends, (october 30th 2007).
it is important that you keep your design(s) confidential until the results of
the competition are published.
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PROCTER & GAMBLE undertakes, in the event that it uses for production one of
the designs submitted for the contest (wholly or in part), to pay a
one-off fee to the designer of US$2,000.
this does not apply to the 2 winners, their fee is the prize as written above on point 2.
and,
by participating in the competition, all participants authorise designboom
and PROCTER & GAMBLE to publish and exhibit all the designs (including project data submitted)
– waiving compensation – at exhibitions and events and/or to use them in any
publications that the organisers may deem suitable and/or necessary.




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11 - questions?
inquiries to mail@designboom.com
please write in the subject line : reinvent packaging design competition




12 - info on PROCTER & GAMBLE
http://www.pg.com
Mr. Clean®, Maestro Limpio®, Buena Vibra®, Salvo®, are registered trademarks of the PROCTER & GAMBLE company.