gijs bakker at the milan design fair, 2008
image © designboom
in 1993, gijs bakker along with design critic and historian renny
ramakers, founded droog design.
the recent opening of the droog store in new york has driven a bit of
a wedge between the two.
today, bakker has announced that after fifteen
years he has decided to resign as a board member
from the droog design
‘the original ambition of droog was to identify and showcase talented
dutch, and later foreign,
designers, and to stimulate discussion about
the real content of the profession. millions of euros
were invested in opening a large, expensive shop in new york – an initiative of renny ramakers –
while the philosophy of droog was pushed to the background. the shop in new york implies,
almost inevitably, that from now on profitability will depend on the development of only large,
expensive products.’ – GB
the storefront of the droog in new york
image © dave pinter
“the creativity and originality of droog design products have always been a first condition for me.
the new york shop means the commercial element is now the main goal. unfortunately,
I have been forced to conclude that this has driven a wedge between
renny and my fifteen-year relationship.
negotiations over our difference of opinion have yielded no result,
my role with droog design, and also as a teacher at the design academy, in eindhoven,
has always been about content. I am proud of the fascinating projects that we have realize
worldwide with droog design. many now-famous designers, including hella jongerius
marcel wanders, tejo remy, richard hutten and jurgen bey, got their big break thanks to droog design
in my opinion, we have contributed significantly to a change of mindset in this profession.” – GB
founders and directors of droog – renny ramakers and gijs bakker
image courtesy of droog design
bakker will continue to work as a designer under the name of gijs bakker design, while staying
involved in design education as director of the master programme at the design academy, in eindhoven.