maxim velcovsky installations
at prague designblok 07

designer maxim velcovsky has been recognised as leading a wave of new, creative designers from the
czech republic, most notably with his ceramic and glass designs re-appropriating familiar objects with
new functions and context. velcovsky was placed third in the product designer of the year category as
part of the first czech grand design awards in 2006 for his ceramic collection and the promotion of
czech design beyond the borders of its home.

his name and recognizable style could be spotted all across the recent prague designblok 07 not only
for his many product designs, as exhibited by czech design group qubus and czech furniture
manufacturers up zavody, but also for his original installation designs for the krehky exhibition of czech
design and cappellini's design race 07 exhibition at konsepti.


design race 07, cappellini at konsepti

konsepti showed their range of cappellini products that they distribute across the country to czech
customers within the surroundings of a motor racing themed installation complete with tyre walls, biker
leathers, winner poddiums and dripping oil. the installation won the best shop/showroom prize awarded
during the design lovers party at superstudio.


white washed tyre walls and graphic patterns decorated the exhibition in an appropriately
gallery-like but motorsport inspired style



tyre walls used as planters gave highlights of vibrant, natural colour to the space breaking up the
bold, repeating motif of the tyre walls



samsung, flat panel tvs (an exhibition partner) displayed various motor clips and classic, racing
themed movies



the motorhead’s living room complete with cardboard picture frames, window and cans of motor fluids



scrap car coffee table next to jasper morisson's oblong sofa






recycled tyre side table



tyre mirror



warning tape defines the exhibition pieces from the installation. shown here francois azambourg’s
mr bugatti seating series



a tractor tyre functions as an accompanying seat to a table






krehky

velcovsky’s installation was heavily inspired by the fantastical imagery of ‘the chronicles of narnia’ by
c.s. lewis entering through a wardrobe into a winter wonderland. the curators of the krehky exhibition,
jana zielinski and jiri macek aimed to map the landscape of the best contemporary czech design while
demonstrating the heritage of glass and ceramics in czech industrial tradition. velcovsky’s installation
perfectly reflected this, conveying a feeling of timeless nostalgia and imagination.








the fantasy krehky landscape complete with fake snow floor

berlin - praha

designers' catwalk

design milky way

qubus design

student design 2007

maxim velcovsky

ahrend

corian

konstantin grcic

up zavody