‘3B printing honeycomb project’ for dewar’s whisky by TEG + sid lee
all images courtesy TEG
in celebration of their new highlander honey whisky, dewar’s has teamed up with sid lee creative studio and the ebeling group for a campaign that showcases 80,000 highlander honey bees crafting the most important ingredient for the company’s new liquor. dubbed as ‘3B printing’, the honey printing project uses scientific and design expertise, helping aid the creation of honeycombs within a transparent whisky bottle. during the honeycomb manufacturing process, the bees are provided with a starter blueprint that mimics their natural environment, allowing them to move freely to collect materials such as nectar and pollen.
‘the 3B printing project is both symbolic of the craftsmanship that goes into making each bottle of the new dewar’s highlander honey and the modern attitude of our consumer – ‘the drinking man’ – who is intrigued by the innovation of 3D printing’, says arvind krishnan, VP brand managing director of dewar’s.
dewar’s 3B – trailer
video courtesy TEG
the campaign showcases 80,000 highlander honey bees crafting the most important ingredient for the new liquor
for production, the bees are provided with a starter blueprint that mimics their natural environment
removing the whisky bottle mould
clearing out the bees to expose the honeycomb
dewar’s new highlander honey whisky