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adidas social media shoe phone by nash money
sporting goods company adidas has collaborated with british designer nash money to recreate a pair of 'adidas barricade'
tennis shoes to celebrate the peak of twitter usage during the london 2012 olympic games. the sneaker incorporates
a full social media package that allows users to tweet by using a small installed screen on the lower outer-sole.
the concept looks into the future of communication during competition, a technologically developing idea that
could possibly be seen during the rio de janeiro 2016 olympic games in brazil.

the adidas barricade transformed into a social media shoe

electronic wiring


via nicekicks


The idea is so fresh, I can see usain bolt tweeting BRB then smashing the world record.
http://www.facebook.com/bluecloudeuropelimited