adidas social media shoe phone by nash money
sporting goods company adidas has collaborated with british designer nash money to recreate a pair of ‘adidas barricade’
tennis shoes to celebrate the peak of twitter usage during the london 2012 olympic games. the sneaker incorporates
a full social media package that allows users to tweet by using a small installed screen on the lower outer-sole.
the concept looks into the future of communication during competition, a technologically developing idea that
could possibly be seen during the rio de janeiro 2016 olympic games in brazil.
the adidas barricade transformed into a social media shoe