imagine a world where should you find yourself stuck in traffic, your car could vertically take off into the air and fly you to your destination? that’s exactly what airbus x italdesign’s latest drone-car prototype, presented at the geneva motor show 2017, is designed to do.  the aptly named ‘pop.up’ system consists of a passenger capsule that works just as well on the road as it does in the sky, thanks to it’s two different and independent electric propelled modules, one for the ground and one for the air. when the vehicle finds itself in highly congested traffic, the capsule disconnects from the ground module and is carried up into the sky by a 5 by 4.4 metre air module propelled by eight rotors. in such situations, pop up becomes a self-piloted flying car, taking advantage of the third demension to get from A to B efficiently whilst avoiding traffic.

ezgif.com-video-to-gif (29)

 

 

the vehicle combines the flexibility of a small two-seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle. this means the passenger can go exactly where they want to without worrying about switching between different travel modes. airbus and italdesign have created the system as a new user-focused way of moving efficiently through cities, and hopes to reduce traffic congestion as megacities start to become increasingly saturated.

airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-009

 

 

the drone-car hybrid comes in tandem with an easy-to-use app, allowing passengers to book their journey. the system judges the traffic congestion, costs and ridesharing demands, and automatically suggests the best way to arrive whether it be via road, sky, or both. once passengers reach their destination, the air and ground modules with the capsule autonomously return to dedicated recharge stations to wait for their next customers.

airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-006

 

 

mathias thomsen, general manager for urban air mobility at airbus explains the philosophy behind the group’s pop.up concept, stating that ‘adding the third dimension to seamless multi-modal transportation networks will without a doubt improve the way we live and how we get from A to B. italdesign, with its long track record of exceptional vehicle design was an exciting partner for airbus for this unique concept project.’

airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-008

 

 

jorg astalosh, CEO at italdesign elaborates, stating that ‘if you want to design the urban vehicle of the future, the traditional car cannot alone be the solution for megacities, you also have to think about sustainable and intelligent infrastructure, apps, integration, power systems, urban planning, social aspects, and so on.’ the duo hope that their multi-modal vision for thirst dimension travel will be the future of megacity transportation.

airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-011airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-007airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-010airbus-pop-up-drone-car-concept-desigboom-03-08-2017-818-003

  • It did not appear that the “car” was picked up when “stuck” in traffic – you have to drive somewhere to park it so it can be picked up. And, you cannot land anywhere because the high velocity air from the thrusters will cause all sort of debris to be blown around when it lands anywhere that is not clean.

    Chris P says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

technology news