apple patents a redesigned pizza box that stops crusts from getting soggy apple patents a redesigned pizza box that stops crusts from getting soggy
may 17, 2017

apple patents a redesigned pizza box that stops crusts from getting soggy

never a company to put up with anything less than perfect design, apple have decided that the traditional cardboard pizza box no longer suffices as a means of storing the developers’ favorite meal so, for their new apple park campus, the tech giant have patented a redesign of the pizza box we know and love. the apple pizza box bears all the hallmarks of the brand’s signature style, with the boxy cardboard container replaced by a shiny white, circular pizza pod, complete with eight holes to let out steam, preventing the snack from getting soggy. made from paper pulp, the box doesn’t skip on sustainability yet injects a little of the company’s design panache into the unlikely item.

 

 

the patent for what we can only assume should be named the iPizza box was first filed back in 2010, meaning apple have been sitting on the ground-breaking technology for a good seven years now whilst the rest of us have been unwittingly eating below-par pizza. the revolutionary receptacle has been designed in part by francesco longoni, the head of the apple park café. constructed with the intention of preventing pizzas getting soggy if employees wish to take it back to their pods, the container allows for air and moisture to escape. the ridged surface forms a gap between the pizza and the base of the box, thermally isolating the cheesy goodness inside to stop it from getting cold so quickly.

 

 

the lid of the box features a ‘moisture channelling feature’ to provide a path by which excess moisture can be ‘transported out of the container.’ the box—rediscovered in wired magazine’s exclusive preview of apple’s new campus—takes a circular form, a seemingly obvious design alteration that cuts down on wasted materials used to form the corners of the box.

 

 

whilst we’re sure that perfectly preserved pizza goes a long way to helping apple employees work at their greatest capacity, the design breakthrough has a greater meaning for apple’s staff. the pizza box has been created under the philosophy that being surrounded by perfect items will inspire apple employees to strive for perfection in the products that they create. the box–which easily improves the functionality of its cardboard counterpartis just another example of apple’s ethos of elegant, simple, and highly functional products.

  • is it recyclable/compostable/sustainable?

    Rich says:
  • stay hungry, stay foolish.. this particular apple design is out-of-the-box, literally.

    Raymond P says:

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