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augmented reality bus shelter by pepsi max creates unbelievable scenarios
original content
mar 25, 2014
augmented reality bus shelter by pepsi max creates unbelievable scenarios


augmented reality bus shelter by pepsi max creates unbelievable scenarios

 

 

pepsi max has surprised commuters with their ‘unbelievable’ AR installation at a bus shelter on new oxford street in london. the intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic augmented live stream of exaggerated events from the inside. from a giant robot crashing through the road’s brickwork to a passerby being abducted by flying saucers, the interactive experience creates unusual scenarios on the street, engaging the public for a publicity stunt.

 

to watch the action unfold, see the video below:

 

 

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