samsung logo re-design proposes to unify brand with the letter S
all images courtesy aziz firat
like andrew kim’s bold microsoft re-branding from 2012, dutch designer aziz firat has re-imagined samsung’s logo in an effort to unify the current product range with the brand. based on a stylized ‘S’, the new graphic icon for the korean electronic company folds like a ribbon, formed using an exploded variation of the letter ‘A’ found in the newly created typeface. in the visual overhaul, firat manages to eliminate and replace all forms of the 4th generation samsung logo with the updated motif – from tablets and smartphones to washing machines to digital cameras – a decision that he says, ‘stands for simplicity, quality and unity.’ as part of the brand unification, categories such as home appliances and computers also receive their own specific color for better consistency throughout each product line-up.
the logo is based on a stylized ‘S’
the motif is formed using an exploded variation of the letter ‘A’ found in the newly created typeface
the ‘S’ applied to marketing material
the ‘S’ stands for simplicity, quality and unity
each product category receives its own color