battle of the musicians download bar for MTV europe
jul 23, 2012
battle of the musicians download bar for MTV europe

‘MTV download bar’ by patrick ackmann
created as part of a large-scale print advertising campaign for MTV europe, ‘download bar’ exhibits a typical online download bar, composed entirely of figures of music supporters and musicians. the project was developed by german designer patrick ackmann with advertising agency oglivy & mather, under the creative direction of stephan vogelmatthias storathhelmut meyer.the scenario showcases the fans pushing their musical heroes into a corner, a metaphorical depiction of the problems faced as a result of illegal downloads.
‘MTV download bar’ illustration
‘MTV download bar’ detail
‘MTV download bar’ detail
‘MTV download bar’ detail

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ogilvy & mather (7 articles)

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