claw game interactive 3D projection by chevy
dec 30, 2011
claw game interactive 3D projection by chevy

chevy cars transformed the exterior of the roosevelt hotel in hollywood into a supersize, 3D version of the ‘claw’ arcade game

for one night, american car company chevrolet transformed the exterior of the roosevelt hotel in hollywood
into a supersized, 3D version of the ‘claw’ arcade game, where passersby played to win vacations, snowboards,
cameras, and other prizes… including, for one person, a 2012 chevy sonic.

activity in the game is controlled via a giant joystick, shaped like a gear shift paddle, and a mock gas pedal,
both situated on the ground outside of the building.

the installation is the work of california-based creative agency goodby,
silverstein, & partners
with the 3D mapping done by pearl media.

video footage of the installation, and documentation of its design and construction

view of the projection-mapped ‘claw’ game and winning screen

a supersized joystick shaped like a gear shift and a mock gas pedal provide passersby with the controls to the game

via creativity-online

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