chevy cars transformed the exterior of the roosevelt hotel in hollywood into a supersize, 3D version of the ‘claw’ arcade game

for one night, american car company chevrolet transformed the exterior of the roosevelt hotel in hollywood into a supersized, 3D version of the ‘claw’ arcade game, where passersby played to win vacations, snowboards, cameras, and other prizes… including, for one person, a 2012 chevy sonic.

activity in the game is controlled via a giant joystick, shaped like a gear shift paddle, and a mock gas pedal, both situated on the ground outside of the building.

the installation is the work of california-based creative agency goodby, silverstein, & partners, with the 3D mapping done by pearl media.

video footage of the installation, and documentation of its design and construction

claw game interactive 3D projection by chevy view of the projection-mapped ‘claw’ game and winning screen

claw game interactive 3D projection by chevy a supersized joystick shaped like a gear shift and a mock gas pedal provide passersby with the controls to the game

via creativity-online