chevy cars transformed the exterior of the roosevelt hotel in hollywood into a supersize, 3D version of the 'claw' arcade game
for one night, american car company chevrolet transformed the exterior of the roosevelt hotel in hollywood
into a supersized, 3D version of the 'claw' arcade game, where passersby played to win vacations, snowboards,
cameras, and other prizes... including, for one person, a 2012 chevy sonic.
activity in the game is controlled via a giant joystick, shaped like a gear shift paddle, and a mock gas pedal,
both situated on the ground outside of the building.
the installation is the work of california-based creative agency goodby, silverstein, & partners,
with the 3D mapping done by pearl media.
video footage of the installation, and documentation of its design and construction
view of the projection-mapped 'claw' game and winning screen
a supersized joystick shaped like a gear shift and a mock gas pedal provide passersby with the controls to the game