there are several ways to show information, and in particular, time. switzerland-based company 42foundry has created ETCH, a timepiece that explores a new way of showing time by exploiting a real 3D effect. with the digital world we are used to see 7-segment digits, graphical engraved or embossed fonts, and in general, displays and clocks everywhere. the tech company wanted to blend —in an unconventional way— all these common experiences and to reach a product that’s able to surprise at every single minute.

 

video courtesy of ETCH

 

 

to showcase time, ETCH transforms an elastic membrane into digital numbers, while engraving the surface with a smooth and relaxing actuation. made of an elegant aluminum frame and an stretchable and flexible surface of elastomer, ETCH gives a physical presence to time with the 3D numbers engraved in its membrane. with the app — if necessary — you can sync the ETCH time with the current time. the app also lets you choose 2 ways of displaying time: the first one ‘sync & go’ will display time every 30 seconds. the second one, ‘sync & sensor,  will show time every 30 seconds but only if there is ambient sound or noise.

etch clock 42 foundry designboom
ETCH front off

 

 

‘every passing second is a unique moment in time that will never exist again. the ETCH clock is a reminder of this sentiment and encourages us to make the most of time.’

etch clock 42 foundry designboom
ETCH front on 

etch clock 42 foundry designboom
engraving detail

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: juliana neira | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    technology news