jaguar XE superhero print by stella mccartney at the paris motor show
images courtesy of jaguar land rover

 

 

 

stella mccartney OBE and JLR have created a series of jaguar XEs dressed in her spring 2015 superhero print, to mark the car’s arrival to the paris motor show. the partnership represents the best in british design and a shared philosophy that celebrates modernity, performance and innovation. the fleet of patterned sports cars also announces the fashion brand’s own event at the paris fashion week show on the 29th september. by taking to the streets of the french capital, an exhilarating taste of cultural highlights are displayed alongside the style and performance of the EX range – varying from the efficient 99g/km E-performance model to the 250 km/h supercharged S.

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the side view of the jaguar XE superhero print

 

 

 

stella mccartney OBE commented: ‘jaguar is a british brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. it was interesting to adapt my playful superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of paris.’

 

ian callum, jaguar’s director of design, spoke about his admiration for stella mccartney’s work and their shared passion for british design and innovation: ‘I’ve always greatly admired stella’s work and enjoyed her previous collaborative projects, especially the performance apparel for the GB olympic team. It is a beautiful demonstration of stella’s commitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the jaguar XE.’