leica M camera for (RED) by jony ive + marc newson
leica M camera for (RED) by jony ive + marc newson leica M camera for (RED) by jony ive + marc newson
oct 09, 2013
leica M camera for (RED) by jony ive + marc newson

leica M camera by jony ive + marc newson for (RED)
all images © leica camera AG




after months and over one-hundred prototypes, the leica digital rangefinder camera designed by sir jony ive and marc newson for (RED) has officially been announced. joining more than 40 other rare and diverse items in the (RED) sotheby’s auction on november 23rd 2013, the device will be based on the leica M, and will be auctioned to raise money for the global fund to fight aids, tuberculosis and malaria.






machined from a custom engineered alloy, the camera is conceived with a smooth, textured anodized aluminum outer shell – the traditional leather waist – synonymous with leica, has been replaced with a laser machined aluminum body. more than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create the one-off leica M camera for (RED). the rare camera features a full-format 24 megapixel CMOS sensor, high performance processor and new leica APO-Summicron –M 50mm f/2 ASPH lens. items including 18k solid rose gold apple earpods and achille and pier giacomo castiglioni’s ‘snoopy’ lamp produced by FLOS, will also be auctioned during the charity auction.



front view – with cap




‘leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form,’ says sir jony ive. ‘designing this very special camera for the (red) auction has been a privilege for myself and marc, and its sale on november 23rd will generate funds so critical to the fight to end aids.’



front 3/4 view




‘with nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. the attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship’, adds marc newson.



side view



rear view






top view






bottom view

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