the japanese DJ duo hifana transformed NIKE’s new flexible free run+ running shoes into musical
instruments for this japanese promotional video. the video shows the duo setting up the shoes to act as
sound triggers so that when flexed, the shoes create a pre-determined sound. the shoes were outfitted with
audio plugs and hooked up to a sampler. after working out the sounds and practicing, hifana is ready for
a final piece. in this final performance the duo literally play the shoes, bending and twisting them to
create a fully developed song. the video showcases the group’s sound and the flexibility of nike’s new
sneakers. the project was developed by wieden + kennedy, tokyo.