'RUN like ME' powered by nike lunarglide+ 4
nike, alongside japanese creative agency W+K TOKYO, have launched 'RUN like ME' - an interactive social running
experiment illustrating the product capacity of how the lunarglide+ 4 shoe can help users 'run longer'. the campaign
combines facebook and nike+, taking joseph tame - a real runner, who runs ten additional meters for every 'facebook like'
he receives. after 30 days of 'RUN like ME', the experiment takes the athlete a distance of over 42,000 meters equipped in
'GPS art', which tracks his progress as he runs through the streets of tokyo.
RUN like ME
video courtesy wktokyo
'GPS art' detail
RUN like ME intro movie
video courtesy nikerunningjapan
nike lunarglide+ 4 running shoe