space150: forever 21 interactive billboard
jul 02, 2010
space150: forever 21 interactive billboard


forever 21 billboard by space150 in times square, new york
all images courtesy of jason decrow, ap images

american communications agency space150 has recently unveiled an
interactive billboard
designed for youth fashion brand forever 21.
taking over virgin’s iconic and historic location
in times square, the
new digital billboard features virtual models interacting with the
crowd
in a number of ways: a polaroid is taken of the street and
instantly shown by the model to the crowd,
an individual is picked up
and turned into a frog by a kiss, while some are snuck under a hat
or
dropped into a shopping bag to get toted off the screen. for this to
work, space150 required
the use of high-tech surveillance equipment and
computer vision technology. the software
identifies and maps the people
below which allows the computer to build a composite image
of them in
near real-time. this data is then used for the simulation with the
virtual model as shown
on the 61-foot screen. the computer also has the
ability to pick out the yellow forever 21
shopping bags in a crowd.
those who are standing below with the shopping bag are more likely
to
get picked up by the model.

other features of the project include ‘love tweets’, a live on-screen
feed of twitter messages
from fans that include the words ‘forever 21′
and ‘love’. below the billboard, the entrance
of the store uses thermal
imaging cameras to trigger paparazzi-like flashes when a customer
walks
through the door.


forever 21′s new flagship store in times square


virtual model showing the crowd an instant polaroid


crowd member getting picked up


getting dropped into a bag


a kiss from the model


getting turned into a frog


‘love tweets’ on the billboard

Times Square Billboard by Space150 from Cliff Kuang on Vimeo.

via fastcompany

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library